App Design and Animation
In a world where customers are continually demanding higher standards of service and convenience, and expect to have the same standards whenever and wherever they choose. I was challenged to find a viable solution to the following question: how should we (Sainsbury's) equip our colleagues to best respond to customers ‘in the moment’ queries?
The aim was to give customers a seemless omnichannel experience that is dedicated and passionate about building a personal relationship with customers and there local store that is unique to Sainsbury's. Furthermore, to empower store staff, directing resources efficiently where required, giving them the means to respond, support and assist customers for in the moment queries.
Deliverables: Mobile app, research document (personas, journeys, touchpoint), advert.